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RESULT
Soft, elevated creative within the new brand guide that generates creative insights and drives efficient cost per acquisitions of new and returning shoppers.
BRIEF
Develop lower-funnel creatives aligned with ThredUp's fresh branding, catering towards circular fashion, quality brands, and new daily arrivals, all up to 90% off estimated retail.
WHAT I DID
In collaboration with ThredUp's creative director and paid media specialists, I developed revised creative assets that spoke to the new brand voice and younger audience segmentations.
CLIENT
ThredUp
TYPE OF CLIENT
Online Thrifting
CATEGORY
Paid Ads, Conversion, Rebrand
LOVE FOREVER
Evergreen
Winter '25
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