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RESULT
We developed a campaign inspired by HTML and early internet interfaces to pay homage to the online sneaker fanatic community. We were inspired by 8-bit style elements, loading icons, layered pop-up windows, and completed the set with a zip file inspired shoe box for influencer outreach.
BRIEF
Develop a launch campaign for the new Converse Chuck 70 - the upgraded version of the Classic Chuck, made with higher quality components and better internal comfort and support.
WHAT WE DID
We defined our audience as sneaker heads and humble braggers; they're in the know and the first to each drop, typically because of the forums they frequent.
CLIENT
Converse
TYPE OF CLIENT
Footwear & Apparel
CATEGORY
Branding, Packaging, Web, Print
CHUCK 70
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