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RESULT
Goals is the first-ever Marketing and Sponsorship agency that is solely focused on Women's Sports. They serve as a voice for women in the sports through social media channels, weekly sports business newsletters, their podcast, and their core business, developing strategic brand partnerships & sponsorships for female athletes.
BRIEF
Develop a women's sports advocacy brand identity with inclusion, diversity, and female athletes as core considerations.
WHAT I DID
Designed a target-based logotype, featured strong female athletes in energetic colors, and generated the tone and brand guidelines for a sports resource built for women, by women.
CLIENT
Goals Sports
TYPE OF CLIENT
Women's Sports / Marketing and Sponsorship Agency
CATEGORY
Branding, Merch, Social
GOALS
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